Blogs

The Girl With a Kick Like a Mule — Who Was Lily...

Lily Parr began playing football at 14 and went on to score an estimated 986 goals across a 32-year career, more than Cristiano Ronaldo has scored to date. Banned from...

Grounded, Then Unstoppable — The Real History o...

In 1921, 10,000 fans watched women play football at the Gabba in Brisbane. A year later, several Australian states banned the organised women's game, a ban that lingered in various...

The Women's Retro Football Shirt: The Wardrobe ...

Fashion editors call it the essential of 2026, but almost every retro football shirt was designed for a man's body. Our new six-shirt women's range, three with the signature vintage...

What a Day, Australind: Why All-Girls Sports Ca...

The 2026 Australind Girls' Soccer Carnival was a huge success, and we were right in the middle of it. But a day where every single player is a girl is...

See You in Australind: Hero Athletica Comes to ...

This Saturday 11 July, the Australind Girls' Soccer Carnival returns for its 9th year, and Hero Athletica will be there. Hundreds of girls aged 8 to 16 take over the...

Why Girls Leave Sport, And What Parents Can Do

Girls leave sport at twice the rate of boys. The average age they leave is fourteen. And in most cases, they leave quietly — without making a fuss, without being...