Blogs

What Billie Jean King Knows About Building Leaders

Billie Jean King's 2024 conversation with Melinda French Gates makes the case: sport doesn't just build athletes. It builds the leaders girls become for life.

The Girl With a Kick Like a Mule — Who Was Lily...

Lily Parr began playing football at 14 and went on to score an estimated 986 goals across a 32-year career, more than Cristiano Ronaldo has scored to date. Banned from...

Grounded, Then Unstoppable — The Real History o...

In 1921, 10,000 fans watched women play football at the Gabba in Brisbane. A year later, several Australian states banned the organised women's game, a ban that lingered in various...

The Women's Retro Football Shirt: The Wardrobe ...

Fashion editors call it the essential of 2026, but almost every retro football shirt was designed for a man's body. Our new six-shirt women's range, three with the signature vintage...

What a Day, Australind: Why All-Girls Sports Ca...

The 2026 Australind Girls' Soccer Carnival was a huge success, and we were right in the middle of it. But a day where every single player is a girl is...

See You in Australind: Hero Athletica Comes to ...

This Saturday 11 July, the Australind Girls' Soccer Carnival returns for its 9th year, and Hero Athletica will be there. Hundreds of girls aged 8 to 16 take over the...