Blogs

The Women's Retro Football Shirt: The Wardrobe ...

Fashion editors call it the essential of 2026, but almost every retro football shirt was designed for a man's body. Our new six-shirt women's range, three with the signature vintage...

What a Day, Australind: Why All-Girls Sports Ca...

The 2026 Australind Girls' Soccer Carnival was a huge success, and we were right in the middle of it. But a day where every single player is a girl is...

See You in Australind: Hero Athletica Comes to ...

This Saturday 11 July, the Australind Girls' Soccer Carnival returns for its 9th year, and Hero Athletica will be there. Hundreds of girls aged 8 to 16 take over the...

Why Girls Leave Sport, And What Parents Can Do

Girls leave sport at twice the rate of boys. The average age they leave is fourteen. And in most cases, they leave quietly — without making a fuss, without being...

She Didn't Quit. She Was Let Down.

Every year, hundreds of thousands of Australian girls walk away from sport and most never come back. Approximately 60% of girls aged 15 and older drop out of organised sport,...

Women's Rock Climbing: Rise, Olympics & Oceana ...

Rock climbing is one of the fastest-growing sports in the world, and women are driving its extraordinary rise. Women's participation has increased by over 150% in competition and 80% in...