Great clothing & great mission
Our owner and founder originates from the world of fitness, first as an elite fitness trainer himself, then as the owner of an elite gym and fitness center. One day, he realized that something was wrong with the world of fitness wear – fitness clothes wereeither inexpensive and clearly cheaply made, or wildly expensive and unaffordable for regular people. He decided to make a change. WE PRIDE OURSELVES ON PROVIDING QUALITY FITNESS CLOTHING AT A REASONABLE PRICE.
As such, we offer two uniquely different fitness clothing options in our two allied brands: economically friendly clothing from HFC (Hero Fitness Clothing) and ecologically friendly clothing from Hero Athletica. They have in common that they come from small-batched,limited runs of fun, functional, and innovative items; they differ in the ecological footprint they exert on the planet.
Hero Athletica is our private brand, hand-sewn in the USA, made from ecologically friendly fabrics, supporting local economies and workers, offered at an affordable price. HFC is designed to fit the tighter budget but still provide the highest quality active-wearat a reasonable price. All our items cater to the latest fashion trends and the needs of athletes and spectators alike, providing comfort, luxury, style and functionality.
Your support of our small U.S.-based business is always appreciated.