This year, for the first time ever, Hero Athletica is doing Black Friday. And we're not doing it by halves.

40% off everything. Across the whole Hero Athletica range.

It's a big one. If you've been eyeing something for your daughter, your team or yourself, now's the time.

When it starts

Subscribers get in first. Early access opens at 7pm AEDT on Thursday 12 November. Join our email list to get the early access code.

Everyone else. The sale opens to all at 8am AEDT on Friday 13 November.

First in gets first pick of sizes and styles.

When it's gone, it's gone

Once current stock sells out, we won't be restocking it. We're making room for our new girls' and women's ranges, launching in early 2027.

If there's a piece you love, this is your last chance to get it, and at 40% off.

Coming soon: teamwear

We're also launching teamwear for girls and women. Designed and cut especially for them, not adapted from something made for someone else.

Play in a social team? Stay tuned. You won't want to miss this one.

Who we are

We're Danielle and Melissa, the co-founders of Hero Athletica, based in Melbourne and Perth.

Growing up, we never had good sportswear. Bad fits, boys' cuts, no proper size range. We started Hero Athletica so girls today don't have to put up with the same thing.

In Australia, the peak age girls drop out of sport is 15.^[1] Not because they stopped loving it. Not because they weren't good enough. Because the system around them stopped working for them, and kit made as an afterthought is part of that.

So we design sportswear specifically for girls, sized for how their bodies actually move. Kit that tells her from the moment she puts it on: this was made for you. You belong here.

"The game needs her. Let's make sure she stays."

Danielle & Melissa, Hero Athletica co-founders

Stock up for summer sport (and beyond)

Summer season, next year's footy, a birthday, Christmas stockings. If there's a girl in your life who plays sport, or one you'd love to see give it a go, this is a good week to kit her out.

And mums, our women's range is in the sale too.

Know a family, a coach or a club who'd love this? Please pass it on. Every girl who pulls on kit made for her is one more reason for her to stay in the game.

Danielle & Melissa 💜💚
Hero Athletica