Mary Fowler Walks the Runway for Empowerment

For fans of the Matildas, Mary Fowler is known for her dazzling footwork and fearless play. But at Paris Fashion Week 2025, the 22-year-old striker made headlines for a different reason: stepping onto the runway in a show dedicated to women’s empowerment, inclusion and sisterhood.

Wearing a striking custom look for L’Oréal, Fowler joined an international cast of women making statements beyond their professions—artists, activists, athletes—each united by the message that sport and fashion can both be platforms for change.

The moment was particularly powerful given Fowler’s year. She’s still in recovery from a torn ACL, an injury that has kept her off the pitch and forced her into the kind of resilience athletes know all too well. Her appearance in Paris wasn’t just about fashion. It was about visibility. About refusing to be sidelined. About showing that an athlete’s influence extends beyond goals and trophies.

For young girls watching in Australia and around the world, Fowler’s runway debut was another reminder that sport and empowerment are deeply connected. When female athletes step confidently into new arenas—whether that’s a World Cup, a boardroom, or a Paris runway—they expand the definition of what’s possible.

Fowler herself summed it up best: “It’s about showing up, being yourself, and proving that strength takes many forms.”

Her journey back to full fitness continues, but in the meantime, she’s proving that even when you’re off the field, you can still lead, inspire and shine.