Our Story

Welcome to Hero Athletica, where we’re redefining the future of girls' soccer apparel!

Founded by identical twin sisters Melissa and Danielle, Hero Athletica understands the unique challenges that young female soccer enthusiasts face. Growing up in Far North Queensland during the 90's, Melissa and Danielle experienced firsthand the frustration of unisex kits that didn’t cater to their needs. Today, with the Matildas inspiring a new generation of players, they are committed to providing stylish, comfortable, and girl-specific soccer apparel designed for girls in sizes 4 to 16.

Their journey began with a simple yet powerful realisation: girls deserve soccer clothes that fit, feel good, and look amazing. Inspired by Melissa’s daughter Lucia—who refused to wear her brother's hand-me-downs—Melissa and Danielle set out to create a brand that empowers girls. Hero Athletica combines high-quality materials with fashionable designs, allowing girls to express themselves both on and off the soccer pitch.

As passionate soccer enthusiasts and dedicated mothers, they believe that their products should do more than just meet a need—they should inspire confidence and build community.

Hero Athletica isn’t just a brand; it’s a movement. Together, let’s inspire a generation of girls to not only play soccer, but to love it and ultimately champion inclusivity and empowerment in girls’ sports.

Meet the Team - Hero Athletica
Melissa Noonan - Hero Athletica

MELISSA

Following a longstanding career in the medical industry working as a radiographer and sonographer, Melissa is ready, excited, and committed to bringing Hero Athletica to fruition.

With a keen eye for design, Melissa brings a unique perspective to Hero Athletica. She understands the importance of comfortable and stylish apparel for girls on and off the pitch. Her experience in product development and her commitment to quality ensure that Hero Athletica's offerings meet the highest standards of performance and aesthetics.

Danielle Miethke - Hero Athletica

DANIELLE

Like Melissa, Danielle also had a longstanding career as a radiographer and sonographer before making a drastic career change 7 years ago when she commenced the Juris Doctor. Danielle went on to be admitted as an Australian Lawyer and until recently, worked as a commercial lawyer.

Danielle oversees the legal and operational aspects of Hero Athletica. Her strategic vision and attention to detail ensure that the company operates efficiently and complies with all regulatory requirements. Danielle's passion for girls' soccer and her dedication to supporting young athletes drive the company's mission of empowerment and inclusivity.