Blogs

Alanna Kennedy Joins Ambitious London City Lion...

Australian international Alanna Kennedy joins London City Lionesses from Angel City FC, bringing world-class experience and versatility to the club’s inaugural WSL campaign. Discover how her global career and leadership...

A Step Forward for Girls in School Sport

ASICS launches the Undropped Kit, a PE uniform co-created with 2,000 girls to boost comfort, confidence, and keep teenage girls in sport.

WSL 25/26- The Wait is Almost Over!

Get ready for the 15th WSL season as Chelsea, Arsenal, and rising clubs clash on the pitch. With record crowds, expanded TV coverage, and new stars emerging, women’s football is...

Bay FC and Washington Spirit Make History at Or...

Bay FC and Washington Spirit made history at Oracle Park with a record-breaking crowd of 40,091, setting a new single-game attendance record for U.S. women’s professional sports.

Mary Fowler Makes Inspiring Return to Grass Tra...

Mary Fowler is back on the grass just four months after ACL surgery, giving hope to Manchester City and Matildas fans ahead of the 2026 Women’s Asian Cup.

The Unsung Heroes of Girls’ Sport

Mum, manager, player, cheerleader—Hero Athletica co-founder Melissa embodies it all. Discover how she inspires the next generation of girls in sport.